January 17, 2002
Celebrating its 20th anniversary in grand fashion, Squier proudly introduces its new line of guitars: Series 24. First introduced in 1982, the Squier brand name has since sold more guitars than any other in the world.
To celebrate this milestone, Squier has expanded its line to offer an even wider range of tonal possibilities with its new Series 24 instruments. Taking its name from the scale length of each guitar in the line, the Series 24 guitars offer a new look and feel to the industry's leading value brand.
"The Series 24 instruments are the answer to what people have been asking us for," says Mike Tonn, marketing manager for Squier. "These guitars meet the needs of players looking for instruments beyond our current core model line up."
With models ranging from single cutaway beginner instruments to semi-hollow body blues guitars and archtop jazz boxes, the Series 24 guitars have features newly designed for Squier that will appeal to all guitarists looking for tone and versatility at an affordable price.
Adds Tonn, "The 24 3/4" scale length, set necks and Seymour-Duncan designed pickups really round out the Squier brand and take our offering of instruments to another level. We've been doing this for twenty years and on our anniversary, it's seems fitting that we look towards our next twenty years and beyond, and launch this new series of guitars."
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